Facebook, the Skinner Box

Found a great talk by Cory Doctorow today via Netzpolitik, where he discusses a psychological mechanism Facebook uses to get users to frequently return to the site and to disclose more and more personal information.

The psychological reward or kick apparently created when receiving attention from peers as a result of posting something personal ties right in with observations made by game design expert Jesse Schell, who researched the game mechanics of popular games that use psychological tricks to keep players to return again and again as well as to spend money. If you have a few more minutes to spare, you should definitely watch his very insightful talk about what makes the success of some these games as well as how game mechanics could be used to make people exhibit certain behavior in non-gaming contexts: Continue reading

In Facebook we trust?

Consider this alleged conversation between Facebook’s founder Mark Zuckerberg and a friend which supposedly took place shortly after Facebook was launched:

Zuck: Yeah so if you ever need info about anyone at Harvard

Zuck: Just ask.

Zuck: I have over 4,000 emails, pictures, addresses, SNS

[Redacted Friend’s Name]: What? How’d you manage that one?

Zuck: People just submitted it.

Zuck: I don’t know why.

Zuck: They “trust me”

Zuck: Dumb fucks.

Source: http://www.businessinsider.com/

Leaving aside if this conversation actually happened or not, the second last statement highlights what I think has been the key reason for Facebook’s growth: Continue reading