Microsoft Surface applied in a retail setting

Here are two nice practical applications of Microsoft Surface in retail stores of wireless carriers in North America (Wind Mobile and AT&T) where touchscreen and tangible input paradigms are used in combination. The phones are tagged with barcode stickers on the surface-facing side to enable the table to recognize the different models. Personally, I like Wind Mobile’s implementation in the first video a bit better because of their clean, no frills design but see for yourself:

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